IAG / Yorkdale Lincoln • Sponsor Recap
May 8, 2026 BMO Field • Toronto Living Legends
We Were There.
Brazil Legends met Toronto FC Legends on one of the most electric nights in Canadian football history — and Yorkdale Lincoln had a front-row seat.
The Night
A City Stopped and Watched
On May 8th, BMO Field lit up with something Toronto hadn’t seen before — football icons, a roaring crowd, and an energy that felt bigger than a single game. Ronaldinho, Adriano, Giovinco, Altidore and a roster of legends laced up for one unforgettable night under the Living Legends banner. It was the kind of event people will talk about for years.
Yorkdale Lincoln — part of the IAG family — was proud to be right at the heart of it, not just as a name on a sponsor board, but as the team that put the cars on the ground.
Our Role
Bringing the Fleet
When Living Legends needed vehicles that matched the prestige of the night, they called us. IAG / Yorkdale Lincoln stepped up as the official automotive sponsor, providing multiple Lincoln Navigators — our latest models — to serve the players, legends, and VIP guests throughout the event.
These weren’t just vehicles — they were a statement. Every Legend arriving in a Navigator reinforced what Yorkdale Lincoln has always stood for: elevated experiences, uncompromising presence, and genuine class. From the hotel to the pitch and beyond, our fleet was there every step of the way.
“The right car for the right moment. We didn’t just sponsor an event — we made sure every legend felt like one the moment they stepped inside.”
The Vehicle
Why the Navigator
For an event of this magnitude, there was really only one choice. The Lincoln Navigator is the flagship of what Lincoln does best — commanding presence, a cabin that redefines quiet luxury, and the kind of effortless capability that a night like this demands.
Watching the players and staff step out of the Navigators at BMO Field was its own kind of spectacle. Presence isn’t just about what you do on the pitch — it starts the moment you arrive. Our vehicles made sure that moment was perfect.
Looking Ahead
More Than a Sponsorship
IAG / Yorkdale Lincoln has always believed in showing up for the community — at dealerships, in communities, and at the moments that matter most. Living Legends was one of those moments. North America’s first Living Legends event, right here in Toronto, and we were part of the story.
We’re grateful to the Living Legends team for the partnership, to every guest who experienced the warmth of a Navigator, and to everyone who made May 8th a night for the history books. The event is over — but for us, this is just the beginning of many more legendary moments ahead.
Toronto showed up. The legends showed up. And Yorkdale Lincoln showed up — in style.
IAG / Yorkdale Lincoln
Proud Official Vehicle Sponsor • Living Legends • May 8, 2026
