The TJFF debuted in 1993 under the direction of our current Artistic Director, Helen Zukerman. At the time there was a limited focus in Toronto on Jewish culture in the film industry. TJFF’s Festival proved to be a creative, exciting way to introduce people in the city and surrounding areas to Jewish culture, and how it fits with the multicultural kaleidoscope that is Toronto. The Foundation was incorporated in 1994, setting out to be a showcase of the diversity in Jewish life and cultural experiences around the world.
The TJFF’s spring Festival began as a ‘downtown’ Festival, but has, over the years, expanded its use of venues, both downtown, midtown and further north in an attempt to be as inclusive and inviting as possible and to appeal to a broader demographic. TJFF also introduced programming to address the needs of marginalized community segments: offering ASL interpreters at screenings for the deaf/hearing impaired community and sensory-sensitive screenings for families affected by autism, who would not otherwise be able to enjoy a public “in-theatre” event.
An additional goal of the Foundation is to expose the non-Jewish community to the multiculturalism and diversity of Jewish life globally. We endeavour to provide programming for all ages and sectors of the larger Toronto community. TJFF plans strategies to overcome the barriers to attendance amongst the non-Jewish and the younger secular Jewish populations, allowing them to feel connected and comfortable in our unique Festival and year-round screening environments.
Yorkdale Lincoln was one of the many sponsors of the Toronto Jewish Film Festival and the official vehicle sponsor. We provided TJFF with a stunning all-black Lincoln Aviator featuring a Roast Interior. This offered patrons, clients, and other attendees a luxurious and comfortable ride from their hotels to the venues and back throughout the entire film festival. We received numerous compliments on the Aviator, which was found to be a highly beneficial addition to TJFF, creating a relaxing and welcoming atmosphere for all attendees.
The 2023 Lincoln Aviator Reserve SUV is a perfect combination of luxury and power. It features a twin-turbocharged 3.0L V6 engine and AWD drivetrain for a smooth and powerful ride. The exterior is coated in a sleek Agate Black Metallic finish, and the interior has stylish Ebony Leather Seat Surfaces. Safety features like Blind Spot Monitor, Lane Departure Warning, and Rear Collision Mitigation are included. Enjoy the convenience of Adaptive Cruise Control, Navigation System, and Hands-Free Liftgate. With seating for up to 7 passengers, perfect for accommodating passengers for TJFF, the Aviator Reserve SUV is ideal for families or groups.
Join us for other exciting community events, including the upcoming TJFF open screening in Earl Bales Park on June 7th. To explore further and learn about how Yorkdale Lincoln supports the TJFF, click the link below. Don’t miss out on these incredible opportunities to learn and engage with the community!